London, 18th century—Borella, the chief confectioner of the Spanish Ambassador published a groundbreaking book with instructions for making ice cream—for everyone, in 1772. The new knowledge created many opportunities for experimentation—and so the desire for ice cream spread far beyond the country’s borders. The revolutionary book for ice cream making >>The court and country confectioner<< of Mister Borella is what our storytelling and visual identity are based on. Mixing your favorite composition of fresh ice cream choosing from a wide variety of flavors and finalizing with wonderful toppings—you decide for yourself which is delicious. A little vintage but yet modern we created the tasty appearance of the brand Mr. Borella—compose your ice cream. A matter of taste we would say, wether if you like burnt filbert, black coconut, spirulina or vanilla from Tahiti… Go visit Mr. Borella and—compose your ice cream!
Client: Mr. Borella GmbH
Agency: ART ARMINUM
Discipline: Art Direction, Branding, Visual Identity, Illustration, Graphic Design
Photographs: Julius Erler, Jens Herrmann