Kathleen Kreibich a practice for occupational therapy located in Dresden asked us to create a unique postcard series based on the learning disability of kids. I designed three motifs for kid’s learning behavior dealing with frustration, overtaxing and deflection. The illustrations are colored by hand and the cards were printed on reused white environmental friendly paper to match the visual identity of the practice. Dropped in the local mail boxes the practice is going to address parents in a funny visual way. At the end i guess kid’s brains win in any case if the parents decide the help of the practice.
Client: Ergotherapie Kreibich
Agency: ART ARMINUM
Discipline: Art Direction, Illustration, Corporate Design, Graphic Design
Photographs: Dirk Fern Friedel