Personal project of an fictional cigarette brand that does not show the brand’s name at all. The project is based on the inspiration of road and no smoking signs. My concept uses the fact of kids growing up being a passive smoker already when the parents are smokers. I created the characters from the basic existing signs, a cigarette packet, poster ad and a billboard ad. >> Look at any black-and-white movie; everybody is smoking. << ~ Loni Anderson

Agency: Personal
Discipline: Art Direction, Graphic Design, Character Design, Packaging Design, Poster Design