Julius Erler Photography asked me to create the new visual identity based on a mark of a panther that’s been part of the work of Julius Erler ever since. The work included the development of the picture mark as well as the sweet vintage style word mark. For responsive purposes i designed a 2nd option of the logotype using the picture mark as well as the initials of the entire word mark. Stationary also comes with a neat silver stamp for individual branding the print matter and developed photographs.

Client: Julius Erler Photography

Agency: Freelance
Discipline: Art Direction, Visual Identity
Photographs: Julius Erler
URL: www.juliuserler.de