Since the early days of aviation, Franz used to be the nickname of the navigator and Emil was the name of the pilot. We created Franz & Emil brand mark in a sweet hand lettering as well as an tiny lovely picture mark of the two guys flyin‘. The branding included storytelling, corporate design, advanced stationary, swingtags, coat hangers, corporate sculpture, brand menu, flags and many more for an superb old style german men’s outfitter.
Client: Franz & Emil
Agency: ART ARMINUM
Discipline: Art Direction, Hand Lettering, Visual Identity, Sculpture
Photographs: Julius Erler, Jens Herrmann, Dirk Fern Friedel