There is a lot of talk about losing weight and being overweight these days. In my opinion, being overweight is not always to your disadvantage. Based on the quote: >> Fat people are harder to kidnap << i designed to fictional ad campaign with warm support of the most famous >> junk food << chains. The posters and billboards come in different colours using the same illustration of an overweight person who can’t be kidnapped because of the huge body mass. ~ Enjoy your meal!*

Agency: Personal
Discipline: Character Design, Poster Design, Advertising