Hearty welcome..

..to the 𝔖𝔱𝔲𝔡𝔦𝔬 𝔣𝔲𝔢𝔯 𝔐𝔞ß≡𝔊𝔢𝔰𝔱𝔞𝔩𝔱𝔲𝔫𝔤 and
much thanks for your time and interest
in my selected works.

F. Friedel Design is the creative work of
ore mountain based
multidisciplinary
artist Dirk Fern Friedel,
traditional designer,
illustrator, sculptor,
hand letterer, image maker…
…rock climber, snowboarder, pool player,
cat lover, bald head and God-fearing man.

He holds a diploma in design from the
Bauhaus Dessau | Hochschule Anhalt (FH)
and likes to work with his hands old style,

creating things the traditional way by
starting out with a whole lot of sketches and ideas.
His inspirations come from used things,
simple shapes and created nature.

The Friedel Studio offers bespoke Graphic Design,
Niche Branding, Visual Identity, Illustration,
Packaging, Lettering, Pattern Design, Pictograms,
Icons
, Art
and more*°^

Why Fern?

The story is short and it all started with a walk
in Cleveland
Ohio, within the U.S. back in 2001.
When Fern attended the
Cleveland Institute of Art,
he met a girl who would call him „F
ern“ because of
his love for this plant after they went out
together
talking about nature and what not..

But it also refers to the Adinkra symbol AYA
which means „Fern“.

Adinkra is the name of the Ashanti symbol
language used
on fabrics, pottery, furniture
and such in Ivory Coast and Ghana.
 
The symbols are used in all areas of daily
life and have a
decorative function but also
represent objects that encapsulate
evocative
messages that convey traditional wisdom,
aspects of
life or the environment.
 

AYA

Meaning: „Fern“

The fern is a plant that can grow even
in the most tumultuous of
places.
Aya is a symbol that shows endurance
through tough times.
All of us will
face adversity in our lives.
It is an inevitable truth
that it
won’t always be smooth sailing.
So like the fern, we have to
be
resourceful and be able to grow
despite whatever obstacles
are
thrown our way.

So it’s not just about a plant—
it’s also about life.

Taking you time..

..and stopping by at fernfriedeldotcom
makes Fern very happy, but
while
you‘re reading this, he is either
out there bouldering,
snowboarding,
shooting pool
or hanging out somewhere
with his beloved ones.

Please send him a message using the
mail addy of the contact page.
Thanks a bunch stranger!
Available for new projects ~ HIRE ME.

~ GOD bless you.